Monthly Archives: October 2014

Aside from the internal factors affect the success of a company or an industry, there are also several external factors like political, Economic, Social and Technological factors would in relation to the business situation and determine the performance of a business in the long run.

Forestory Company is one of the essential business that needs to cooperate with the First Nation Partners. “The forests of our lands and Territories have been at the environmental, economic, social and cultural heart of First Nations communities for thousands of years. Based on their title and rights, First Nations have managed the forests, made use of all the resources provided by it, and shared the forest resources in ways that allowed it to constantly regenerate.” So, in order to operate this bussines successfully, the company should build the friendly relations and cooperation with aboriginal peoples. Fortunately, the government is always seeking to find the tunnels and strategies to improve government relations with native people. “B.C. Premier urges cooperation, not more litigation, as government and natives reach ‘new fork in road'” It is what the government wants to do right now. As an important external opportunity, some forestory company benefit from it. For example, in March 2004, Tembec was ranked the number one forestry company in Canada, according to Report on Business Magazine’s CSR rankings.

References:

1. Understanding Pest Analysis with Definitions and Examples  From PESTLEANALYSIS December 31, 2013

2. Corporate Social Responsibility  From Industry of Canada

3. BC FIRST NATIONS FORESTRY & LAND STEWARDSHIP ACTION PLAN PREPARING FOR TRANSFORMATIVE CHANGE | MAY 2008

4. B.C. Premier urges cooperation, not more litigation, as government and natives reach ‘new fork in road’ By Larry Pynn, Vancouver Sun September 12, 2014

Microsoft always has much loyal customers not only it is the world’s largest software maker measured by revenues and the world’s most valuable companies, it is also has high value of its brand.

Firstly, it is suitable for all levels of customers, like businessman, students even for the older. It is easy for eveyone to operate. So, all kinds of people can be its target customers. Also, customers gain a lot when using the microsoft. It can help costomers to save much money because most of the software are free, so they do not need to spend much money on software. Then, it can be installed on many computers, such as HP, Dell, Lenovo and so on.  Finally, security is the most essential factor for most customers to choose it, like Fingerprint Identification.

Applicability, practicality, compatibility, security are the greatest value of microsoft, and even for the competitors like Mac cannot not beyond it in the short run.

Positioning is used as a communication tool to reach target customers in a crowded marketplace.           ——- By Al Ries and Jack Trout

LG is introducing a new “It’s all possible” brand positioning that will set next to its “Life’s Good” strapline across all future marketing activity, which has been designed to bring more warmth to the brand and “make people smile”. Mackay says: “This is more about sugar coating the ‘Life’s Good’ positioning and bringing it to the front by partnering it with messages about making you smile with the possibilities of tech. It’s all about making life easier and more enjoyable – you’ll notice that even out logo is smiling at you.”

This strategy changes the traditional impression for the customers to the electronics market. For other electronic brands, they talked more about their technology. Actually, their products do not meet the customers’ needs or create the greatest satisfaction. LG introduced this new brand positioning improves the customer relationship, and it is the most important aim for product positioning. However, the LG company should spend more afford as well as money on the propaganda. They can focus on the advertisement after the new product positioning was introduced. As a result, it will attract more people to be the loyal customers to this brand.

References:

1.  Positioning  —— as popularized by Al Ries and Jack Trout

2.  LG rolls out new positioning to add ‘warmth’ to the brand  ——-Fri, 2 Aug 2013 | By Lara O’Reilly