Link to Winnie Woo’s Blog: https://blogs.ubc.ca/winniewoo/
In the blog, Winnie review “Branding” from psychology aspect, and he said that branding is not so much important if the products do not satisfy needs of customers because buyers would control their desire and not buy which is highly advertised.
I partially agree with this opinion, but I think the importance of branding can not be ignored. Majority of strong and successful brand do hard work on branding, which is one of the essential factors of their success. Regarding yourself as a customer who is choosing to buy a cup of coffee from various cafe, if the external factors keep the same, Tim Horton’s and Starbucks should be the fist choice for most people. It is the power of branding, and it is the reason why companies spend a large part of expense on advertising. Branding can make people choose to buy the one which is in the individual potential consciousness. Also, nobody is willing to buy something you never heard about. However, to be the leader brand of an industry, the quality of goods must keep as good as what the company advertised. Business ethics is the key factor of sustainable development.
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