Microsoft always has much loyal customers not only it is the world’s largest software maker measured by revenues and the world’s most valuable companies, it is also has high value of its brand.
Firstly, it is suitable for all levels of customers, like businessman, students even for the older. It is easy for eveyone to operate. So, all kinds of people can be its target customers. Also, customers gain a lot when using the microsoft. It can help costomers to save much money because most of the software are free, so they do not need to spend much money on software. Then, it can be installed on many computers, such as HP, Dell, Lenovo and so on. Finally, security is the most essential factor for most customers to choose it, like Fingerprint Identification.
Applicability, practicality, compatibility, security are the greatest value of microsoft, and even for the competitors like Mac cannot not beyond it in the short run.