Fast fashion: high-level flexibility

Considering the three components: ”efficient supply chain, consumer choice and profitable”, we may come up with three corresponding solutions: a quite short produce-sale line from companies to consumers with high qualitative products; fast shifts of companies’ production according to the changes of consumers’ tastes and good sales with reasonable prices. Among all the three components, keeping up with latest fashion is the most challenging one.

In order to shift quickly, the company will have to guarantee a comparatively fewer days of inventory to keep a relatively lower costs of unsold products. Meanwhile, they are supposed to have a comparatively shorter path of ordering raw material for their production. Furthermore, a keen observation of the change in market trend also plays a paramount role. As a result, the decision-making managers in the company should possess a high flexibility in adapting to new market environments. Also they have to be good team players and quick, accurate decision-makers. At the same time, decision makers should be diversified in order to make the new products appeal to wider range of consumers.

In a nutshell, the most necessary feature a company should posses in order to combine those three aspects well is high-level flexibility.