I found this video by accident, but it is amazing. It incorporated marketing, brand positioning and social media which were covered in our past lectures.Personally, I feel really interested in marketing and brand positioning since our last class.
Brand positioning has lots to learn. The brand has to be simple and easy for people to remember. Meanwhile, it has to stand out of its competitors which is not an easy work. A successful brand is said to be creative but simple and we have to ensure it to be the first to get into consumers’ sight as well as mind, though it doesn’t have to be created first. It requires marketing people to possess a keen observation and always keeps an eye on the market trends.
A clever use of segmentation can help brand positioning. Dividing target markets into different segmentation as well as the brand, making the market more specified and the product more targeted and customized.Additionally, the conceptual mapping is a good way to make things more clearer and open-and-shut.
