Skip to content

Corporate Social responsibility

2010 April 10

Corporate Social Responsibility(CSR) is a concept that frequently overlaps with similar approaches such as corporate sustainability, corporate sustainable development, corporate responsibility, and corporate citizenship. However, it doesn’t have a universal definition, many see it as the private sector’s way of integrating the economic, social, and environmental imperatives of their activities. As such, CSR closely resembles the business pursuit of sustainable development and the triple bottom line. In addition to integration into corporate structures and processes, CSR also frequently involves creating innovative and proactive solutions to societal and environmental challenges, as well as collaborating with both internal and external stakeholders to improve CSR performance.

But it’s still worthy of questioning whether the companies’ ultimate goal is to increase their profits through using sustainability plan to reach to more consumers as to make more sales. Moreover, I believe it will be much easier for a big and profitable companies to fulfill their goals of social responsibility. But for a small company, what they generate from their sales might only be able to satisfy their regular salaries and purchases and won’t be able to well complete their social responsibility.

Thus, I believe we should set up social responsibility according to companies’ current situations. Also, the measurement should also vary in different industries and different scales of companies.

YouTube Preview Image
No comments yet

Leave a Reply

Note: You can use basic XHTML in your comments. Your email address will never be published.

Subscribe to this comment feed via RSS

Spam prevention powered by Akismet