I happened to read an article about the challenges of social media and would like to pick up this topic again.
Mentioned in the article, five challenges that social media will bring about are integration, governance, culture, human resources and measurement & ROI. I would like to relate the culture with customization which was recently introduced in class. As mentioned in this article, “all organizations should fall somewhere on a spectrum of being “open” or “closed” meaning that they are either more transparent with how they operate and collaborative or they hoard knowledge internally.” In my opinion, for an organization with an open culture, it can benefit from social media if the company leverages a strategy to open up their production process in order to get more customers known more detailed about their production. Therefore, feedback will help engage their customers into their production. Furthermore, being a guide, feedback can lead the company’s production. By developing products that follow consumers’ preferences, companies will benefit from this different method of customization.
Thus I believe that taking advantages of the combination of social media and customization will somewhat benefits companies.
Article mentioned above please refer to http://blogs.hbr.org/cs/2009/08/a_recent_survey_conducted_by.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+harvardbusiness+(HBR.org)
