Category: Marketing

Amazing Creative Packaging

Post author By Jenny
Post date March 17, 2011
5 Comments on Amazing Creative Packaging

I was captured by the blog posting A girl’s best friend 🙂 of Vivian. She talked about how the tiny blue box with the white ribbon from Tiffany&Co could relate every generation of customers and influence them to purchase it. And yes, I also fell in love with the packaging right after I saw the picture and just as she described, I would be really happy to get the gift with this packaging regardless what would be inside. And yes again, that’s the power of packaging.

I started to search for some creative packaging and found the video below about soda seal packaging and it is really really amazing.

Also there are some other eye catching ones.

Gloji Light Bulb Bottle

In originally designed light bulb shaped bottle, Gloji drink is all about energy, antioxidants and balanced health. Interesting package makes this product different from other drinks on the market.

Nike Stadium Packaging

Limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened.

More could be found here: http://www.toxel.com/inspiration/2009/04/04/20-unusual-and-creative-packaging-designs/

With the increase in people’s disposable income, creative packaging design is playing a more and more important role nowadays when customers make their purchasing decisions on non-essential products. The more creative the packaging are, the more attractive the products would be and the more desire and willingness customers would have to impulse them to make the purchase. And that is exactly the second step of promotion: getting the interest from customers. It is also a critical step to convert customers’ feeling “I like it” to “I want it” as we discussed in class about the AIDA model.

Creative Packaging also develops a positive and fresh image of the company. Customers would unconsciously get imprinted the idea that this company is trying their best to keep up with the ongoing trend and update their products to add variations to the market. We like surprise and interesting products and creative packaging could be a really good tool in assisting promotions but never try to overdo.

Tags Creative Packaging, Marketing

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“Made-for-China” era is approaching

Post author By Jenny
Post date March 10, 2011
No Comments on “Made-for-China” era is approaching

The posting – “Made in china vs. Made for China” – of my friend Meng caught up my attention few days ago. As she mentioned in her posting, everyone is sort of getting used to see “made in China” on the label of the stuff we purchase, but what excites me is the coming “Made for China” era.

Agreeing with Meng’s opinion, foreign companies put their efforts more on getting Chinese customers know about their products rather than tailoring their products to the Chinese culture in the past few decades, but nowadays, more and more companies are “wooing Chinese consumers by designing products for them”. As mentioned in the article “From Made in China to Made for China” on Harvard Business Review, lots of “Made for China companies” are emerging:” In September 2010, France’s Hermes opened its first Shang Xia — which translates roughly as “from top to bottom” — store in Shanghai to mark the launch of a line of ready-to-wear clothing and crafts inspired by traditional Chinese motifs. In August 2010, America’s Levi Strauss launched, with much fanfare, a global jeans brand, dENiZEN, in the same city.” Additionally, some of the foreign companies that have been operating in China for a long time has created their impression that they are Chinese and Danone is a great example. Those companies “realize that developing local products and brands lets newcomers bypass the long and cumbersome process of introducing existing products from home markets and then, incrementally tailoring them to the needs of Chinese consumers” which the foreign countries are either comfortable with or capable of.

I believe that it’s good for foreign companies to share Chinese market as it can always bring up the competition and drive up the speed of products renovation. However, what deserves more attention is that our home-made brand could also learn from them, with home advantages, we are supposed to have better performance and gain stronger brand loyalty base as we know our culture better than anyone else. Moreover, our home-made brand could also try breaking into other countries markets and tailoring our products to other countries’ culture and see what we could gain. Larger market would bring us more profits and also help firm the trust we’ve already build up within home country.

Tags Made for China, Made in China, Marketing

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Considering the opportunity cost, we should play.

Post author By Jenny
Post date February 17, 2011
No Comments on Considering the opportunity cost, we should play.

I was reading a simple but interesting blog post about playing lotteries and it expresses a fairly obvious but always being ignored idea that from an investment point of view, there is no winners of lotteries and thus posing the question that “How about changing the way you think about the lotteries you enter every day?”.

It is true that if we were asked to do something that we are 99% deemed to fail, we would normally rather do something else and leave it aside even if there is some fun hidden behind it. However, when we put this question into lottery world, the answers would be different due to our high expectations even if the possibility is extremely low. Looking at the simple white advertisement square board with the really high dollar amount that we could potentially win, we are hooked by the idea that why not try once since it’s not expensive to enter one piece of lottery and we would be millionaire if we really become the winner. Some people even got broke due to this thought. But usually the money put into the lottery goes nowhere.

However, if we buy one piece of lottery each time, the opportunity cost would be very small and if we lose, the money we put in last time would be a sunk cost and thus have no influence on the decision we make next time. Therefore, we can go on with this idea and keep purchasing one piece of lottery each time. Then we can come up with the interesting and exactly opposite conclusion that we should play the lottery due to the small opportunity cost.

Here is the link to the blog post I read.

http://sethgodin.typepad.com/seths_blog/2011/02/no-one-plays-the-lottery-if-there-are-no-winners.html

Tags Marketing