From the short-term view, it might be a good action in terms of cutting down their costs on labours by 20%, 50% or even more.
However, the first and foremost thing for a company is its reputation. Before go on reading, please take a look at the scenario described at the beginning of the article the ethics of outsourcing customer service
Obviously, it will be hard for a company to recover from its bad reputation and will definitely cost a lot. Furthermore, the company should be responsible for its services provided. Their representatives should possess a good command of its country language, and its culture and custom as well in order to understand the requests from its consumers and perfectly meet their exact needs.
However, the company can adopt this strategy if they have branches in that area. Providing necessary training about how to effectively communicate, all the important information about its products and everything else needed when providing their customer services. Also, if the product is really simple and can be simply explained and understood worldwide, outsourcing can be taken into consideration.
In a nutshell, an overall consideration should be taken before stepping into outsourcing company’s customer services.
I found this video by accident, but it is amazing. It incorporated marketing, brand positioning and social media which were covered in our past lectures.Personally, I feel really interested in marketing and brand positioning since our last class.
Brand positioning has lots to learn. The brand has to be simple and easy for people to remember. Meanwhile, it has to stand out of its competitors which is not an easy work. A successful brand is said to be creative but simple and we have to ensure it to be the first to get into consumers’ sight as well as mind, though it doesn’t have to be created first. It requires marketing people to possess a keen observation and always keeps an eye on the market trends.
A clever use of segmentation can help brand positioning. Dividing target markets into different segmentation as well as the brand, making the market more specified and the product more targeted and customized.Additionally, the conceptual mapping is a good way to make things more clearer and open-and-shut.
The article ”E-book Price Increase May” Stir Readers’ Passion on yesterday’s New York Times drew my attention and made me think of what we’ve discussed in class.
It is said that in the battle over the pricing of electronic books, publishers are planning to set up a higher price for E-book after the winning of first round and their plan received vehemence and protests from readers. Some e-book buyers claim that since publishers don’t have to pay to print, store or distribute e-book, they should be much cheaper then print books, however, this claimed is denied by the publishers.
To proceed from this argument, I believe that what the publisher should do is to show the reasons that they set this price. In other words, they should make the process of making e-books somewhat open and transparent to their consumers in order to convince them of their reasonable price. In addition, by doing so, they will keep their consumers and therefore their sales and profits.
The article please refer to http://www.nytimes.com/2010/02/11/technology/11reader.html?ref=business