Monthly Archives: April 2012

In his blog post “the essential question to ask before extending your brand,” Seth Godin divides the reasons behind making the decision to extend a brand into two main categories: 1)    Simply because it is possible. AND 2)    Because there … Continue reading →

In her blog post “Rise of the Twitter Teenager,” Stephanie Schwab discusses the growing presence of teenagers on social media sites – twitter in particular – and the growing importance of social media marketing. The overall message is clear: “80% … Continue reading →