Category Archives: Uncategorized

In his blog post “the essential question to ask before extending your brand,” Seth Godin divides the reasons behind making the decision to extend a brand into two main categories: 1)    Simply because it is possible. AND 2)    Because there … Continue reading →

In her blog post “Rise of the Twitter Teenager,” Stephanie Schwab discusses the growing presence of teenagers on social media sites – twitter in particular – and the growing importance of social media marketing. The overall message is clear: “80% … Continue reading →

In her post “Branded, and Catchy Names,” Kelly Kan brings up several points that I have been thinking back to frequently this semester. The most pressing of these is, in a sense, a question of free will: in a world … Continue reading →

Upon moving into my new apartment this year, grocery time always brought with it the question “No Frills or Safeway?” – major dilemma. At first, like many consumers, convenience was my only priority. However, fast forward a few months and … Continue reading →

Upon graduating high school, I found myself confronted with the impending question that has haunted many people in the same situation as me: what now? I had my university acceptances, but I simply did not feel ready. Ultimately, I decided … Continue reading →

On a daily basis, embassies send and receive official, often confidential, diplomatic telegrams known as cables. On Sunday, November 28th, 2010 the website WIkiLeaks and five leading newspapers started to release 251, 287 confidential US cables. The cables are being … Continue reading →

ATTENTION WORLD: PUT DOWN THE PHONE. LOG OUT OF FACEBOOK. STEP AWAY FROM THE COMPUTER. From the moment we wake up to the moment we wake up in the morning to the second we close our eyes at night, we … Continue reading →

We constantly hear about how somebody donated some amount of money to somebody in need. However, when possible, why not help them help themselves? While providing aid to a country or people when they are in need clearly helps them, … Continue reading →

In my organizational behaviour class we took a look at TerraCycle, a company that specializes in producing goods out of recycled materials. TerraCycle was not the first time I had come into contact with this type of business though: Zurich’s … Continue reading →

Everybody knows the annoying buzzing sound the Formula 1 cars make while zipping around the racetrack. It is time to make that buzzing work for you: translate those laps into revenue. The story is very simple: unlike many sporting events, … Continue reading →