Every UBC student walking around campus has seen the bright coloured T-shirts with the huge writing that reads “UBC Ski & Board Club”. They are everywhere!
The UBC Ski & Board Club have made themselves known across campus with their bright and colourful advertising campaign. If not for their neon shirts, the club would not be as large and successful as it is today. Their T-shirts have almost created an epidemic… or maybe that’s just in my mind. After seeing these awesome colourful shirts all last year I made it my mission to get my hands on one this year. I couldn’t pass up the opportunity, so I joined the club and paid the extra $15 for the T-Shirt (which I didn’t know was an extra cost beforehand).
Club perks aside, the UBC Ski & Board Club has done an outstanding job in targeting to the student population with social trends at their focus of the T-shirt campaign.
Categories: