A week before February 2^nd, Tim Cook donated 100 million, 50 million to Stanford’s Hospital and 50 million to Product Red, according to The Verge.  According to this article, the predecessor of Apple Steve Jobs did not support “giving away” or donating money. However, the current CEO Tim Cook has walked away from Steve Jobs’ philosophy regarding to donating money. Tim Cook is more open to donation and giving his employees more benefits.

I think the philosophy Tim Cook chose to follow is beneficial to Apple. Apple is now very established within the smartphone and tablet industry. Its market share is still very impressive after leading it for many years, and its products have been consistently well received among consumers in the world. Therefore, one way Apple can build an even better relationship with consumers is by creating a shared value with consumers. This shared value Time Cook is trying to share with consumers is showing consumers that they care about the community and their employees. Since apple wasn’t known as a charitable company, Tim Cook can now have this new value within the company and among consumers. Not only does this create a shared value, this improves their reputation as a company. Apple now has the best smartphones and other electronic devices in the industry, and consumers have a great impression on Apple charity work and etc.

This is why Apple continues to be one of the most successful companies in the world.

http://www.cnet.com/news/apple-ceo-tim-cook-donates-100-million-to-charity/