Month: October 2012

Many people begin their success from YouTube, and YouTube itself is a also a huge success. Do you know Psy? Do you know Justin Bieber? Will you actually know them if YouTube does not exist? After reading the article about Gangnam Style setting a Guinness world record for YouTube likes, I just cannot believe that the power of YouTube is overwhelming. Simply letting users upload videos to the internet freely, YouTube succeeds by having users themselves as advertisement, such as Justin Bieber and many more stars, who persuades more people to post videos. Understanding the trend of the wide use of internet, YouTube is one of the first website to have this interesting idea to let users post videos onto the internet. Today, YouTube earns millions of dollars simply by inserting advertisements before a video. In addition, YouTube provides money for users who have high view counts, attracting users to become a full-time “YouTuber.” On the other hand, YouTube gains money from having advertisements posted before the videos. Therefore, a small partnership is created between YouTube and a single user. Today, YouTube is successful thanks to its organized business plan between itself and the users.

source: http://www.kjrh.com/dpp/entertainment/gangnam-style-sets-guinness-world-record-for-youtube-likes

Louis Vuitton is certainly one of the most luxurious product that a person could ever get. Yet, in China, a LV bag is not luxurious enough to satisfy a normal consumer; instead, it is too common. Since the living standard for the Chinese families in the urban area has risen significantly in the recent years, most people have more than enough money to purchase a LV bag which has once seemed unapproachable. Nowadays, people even try to avoid carrying a LV bag. The major reason is not the rise in living standard, but the increase of the amount of forged products. Louis Vuitton does not seem that invaluable when a lady can one from a market place for less than 20 Canadian dollars. When Louis Vuitton products become common, consumers’ taste preference changes and consumers start to look for brands with differences, such as Chanel or the more expensive brand Hermes. Similarly, iPhone now is too common throughout the world that consumers might change their preference to a Samsung, just to be different from the ordinaries with iPhone.

Source:http://www.theaustralian.com.au/news/world/chinese-consumers-shun-louis-vuitton-and-gucci-for-being-too-common/story-fnb64oi6-1226490441221

Last month, when I accidentally broke my iPhone 4’s screen, the image of a brand new iPhone 5 hit my mind instantly. “It’s time to get the coolest phone in the world,” I was very excited about the new iPhone 5 until I was a video from YouTube. The video, which is posted as an advertisement for the Samsung Galaxy S3, criticizes the upcoming iPhone 5 while implying that the Samsung smartphone is a better choice. This market strategy reminds me of the Pepsi versus Coke advertisement, which indirect demonstrates that one is better than the other in a humorous way. I believe that this video changes many people’s mind set, including myself. People will actually start pondering if the Samsung Galaxy S3 is actually better. Apple’s dominance in the smartphone industry might eventually come to an end if their arch rival company, Samsung, keeps announcing advanced innovations, while Apple could only respond with the phone of insignificant new features. In my opinion, this video is a win for Samsung because it implies that Galaxy is better than iPhone, while avoiding Samsung from law suits with no mentions of the words “Apple” or “iPhone.”

http://www.latinospost.com/articles/4394/20120920/apple-vs-samsung-why-new-galaxy-s3-iphone-5.htm