Many people begin their success from YouTube, and YouTube itself is a also a huge success. Do you know Psy? Do you know Justin Bieber? Will you actually know them if YouTube does not exist? After reading the article about Gangnam Style setting a Guinness world record for YouTube likes, I just cannot believe that the power of YouTube is overwhelming. Simply letting users upload videos to the internet freely, YouTube succeeds by having users themselves as advertisement, such as Justin Bieber and many more stars, who persuades more people to post videos. Understanding the trend of the wide use of internet, YouTube is one of the first website to have this interesting idea to let users post videos onto the internet. Today, YouTube earns millions of dollars simply by inserting advertisements before a video. In addition, YouTube provides money for users who have high view counts, attracting users to become a full-time “YouTuber.” On the other hand, YouTube gains money from having advertisements posted before the videos. Therefore, a small partnership is created between YouTube and a single user. Today, YouTube is successful thanks to its organized business plan between itself and the users.
source: http://www.kjrh.com/dpp/entertainment/gangnam-style-sets-guinness-world-record-for-youtube-likes