Louis Vuitton is certainly one of the most luxurious product that a person could ever get. Yet, in China, a LV bag is not luxurious enough to satisfy a normal consumer; instead, it is too common. Since the living standard for the Chinese families in the urban area has risen significantly in the recent years, most people have more than enough money to purchase a LV bag which has once seemed unapproachable. Nowadays, people even try to avoid carrying a LV bag. The major reason is not the rise in living standard, but the increase of the amount of forged products. Louis Vuitton does not seem that invaluable when a lady can one from a market place for less than 20 Canadian dollars. When Louis Vuitton products become common, consumers’ taste preference changes and consumers start to look for brands with differences, such as Chanel or the more expensive brand Hermes. Similarly, iPhone now is too common throughout the world that consumers might change their preference to a Samsung, just to be different from the ordinaries with iPhone.
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