Anything is possible in this technology dominated era. Stores in Japan use a camera with the function of recognizing customer’s face and recording data. The machine can record the time a customer visits the store, the gender, and the total number of customers that have visited the store. This technology gives the owners a better way to collect data and measure how efficient is the store. One useful function of the machine is that it can record the age of the customers. This can help the owner to find out the age groups that the company can focus on. Furthermore, some potential problems do come along with this technology. Some customers might feel that their privacy is violated since the store can now track down the information of customers. While countries like the United States and Canada really stress on privacy, this technology might have a hard time entering the market in North America. Besides privacy, this machine is still an useful innovation that can help every store to record down important data.
http://www.cbc.ca/news/yourcommunity/2012/11/facial-recognition-service-tracks-shopping-habits.html