As a dedicated gamer to the Call of Duty franchise, I am very familiar with it breaking records every year. Every year, the new Call of Duty game is crowned to be the “best-selling game of all time,” breaking the record of the previous Call of Duty game. Why is Call of Duty so successful? The major reason is not because of its outstanding performance, but the brand name it has established. Over the years, Call of Duty has earned deep customer loyalty. Players are falling into the trend of buying the game regardless of its content. Similarly, consumers will still go to a McDonald’s restaurant despite its bad quality. If a person can only choose between a Call of Duty game and another First Person Shooting game, he or she is most likely to choose the former since it is a well-known brand. The example of the Call of Duty Franchise emphasizes the importance of customer loyalty to a company. The company earns guaranteed revenue when it has a strong customer base, just like Call of Duty breaking its own selling record every year. Thus, establishing a brand name is one of the major goals for a company.
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