Here is an interesting ads I found when I took Skytrain. It’s an ads from a rental company, and the interesting thing of course is the image of the landlord and the tagline “Kiss your landlord goodbye”.
When I see this ads, what came to my mind is that this company did a good job in positioning! This ads clearly shows that you don’t have to endure your terrible landlord, just contact our rental office and get an apartment with a low rental payment each month! It is really touching with relatively young people (may be students) living without families and love freedom such as me, and that’s what the company have targeted to. The potential customers under this segment like freedom and self-decision making, but they may not have enough income to live without parents, so the second tagline”New homes starting at $551/month” perfectly fits their needs and wants. (My apartment, 1 living room and 1 bedroom, costs $1000 rent per month; I really don’t know how can $551 come from!)
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