Referring back to Comm296 101 student Sissi Chen\’s Blog, she has a post When Should a Company Be Funny in Marketing that described that there are 7 times when making jokes and using humor is possible or even necessary. For instance, “3. When everyone is being serious.”, it could be appropriate to give a casual joke to reduce the pressure of the atmosphere. (An Indian-accent English speaker is perfect for that moment because most of the time they can make people laugh by their own voice without any jokes; more serious of their attitude, more funny the outcome is.) Also, “5.When your material is drop dead dull.” is useful too. Some people may cram all the contents that they want to say in their power point presentation, but it’s absolutely wrong because most audiences won’t have enough time, concentration and motive to read all the small tiny words in the power point, so why don’t we just make some jokes and get the audiences’ attention?
According to my personal work and life experience, Asian companies lack the humor no matter dealing with companies’ internal control or public communication. Funny and humorous commercials and products are always loved by the society because they attract customers’ attention, sell the benefits and also provide a few seconds of entertainment to the audiences. Also the comfortable working atmosphere can absolutely reduce employee’s working pressure to provide them more space to think, to work carefully and eliminate the chance of making mistakes. However, working is tense in Asia no matter in Hong Kong, China or Taiwan….Japan is better; I don’t know much about the culture of Japanese companies’ internal operation, but at least they do lots of interesting advertising.
What I want to say is that increasing the employee’s working working efficiency and their margin working capacity is far more important than their working hours to increase companies’ production. Staying in the companies at 9, 10p.m doesn’t mean the employee would contribute the same as their daytime. For employers I know it sounds more worth if you hire an employee that be paid the same salary but work for more hours, but employee’s creativity is important too! don’t assume it doesn’t existed just because they are invisible. Humor is a kind of creativity, and that’s why western workers are more humorous than eastern workers. We need ideas! We need innovations!! not working robots!!!!’
Categories: