Jerry Chung's Blog

This post was inspired by the courtesty of Ting Ting from this blog post:
https://blogs.ubc.ca/hoitingtai/2011/01/19/transit_in_hk/

I was in Hong Kong for like most of my life and I witnessed how advertisements and promotions were growing in the society. Here are several pictures of the Hong Kong’s “Skytrain” if you want to describe it that way (actually called MTR).

They try to utilize all their space and available area for advertisements. Since Hong Kong is a really packed city, a lot of people will need to use the train to move to places. Advertising on the train is the most suitable area. This can maximize the amount of exposure for the advertisements.

If we look into the macroenvironment’s demographics that these advertisements want to target towards, it is quite noticeable that demographics of all sorts of people are available on the MTR.  I see that most of the people ranging from kids to elders take the MTR as their main mean of transportation.  Well actually there are quite a range of people that advertisements on MTR cannot target such as wealthy/upper class people who ususally have a private car to move around to places.

How about Vancouver?  Does Vancouver have this type of advertisements on trains too?  Well, yes the skytrain does.  Since I’m from Hong Kong and lived here for a few years, I can make some general comparisons.  In Hong Kong, I must say that the advertisements are everywhere in the train station and on/in trains.  For the skytrain here, we still see quite some advertisments here and there but really not as many as Hong Kong trains.  If transit makes the space around the train station and in/on trains, they may earn more money!

Slap Chop – Such an amazing tool and popular.  Due to their frequent promoting commercials on tv, Slap Chop became a sensation in 2008 when Vince Offer made his appearance to promote the slap chop.

Here is a link to friend who also found Slap Chop interesting: https://blogs.ubc.ca/kathywong/2011/01/11/4/

Thanks Kathy for the video. And yes I watch this commercial really often on tv. And I do own the slap chop and the graty. Adding on to your point about target audience, I agree that they do target housewives and mothers. I think they show this commercial during mornings and early afternoons when most housewives are home. Then again, I think they also target people who live by themselves and will need a handy device to make their food. Thanks again!

One promotional strategy that Slap Chop uses in their commercials is the classic line: “If you call now, we will give you the graty AND an extra set of the slap chop + graty absolutely free!”  Housewives especially may want to go for the best deal and may go for this deal and purchase a set of slap chop.

Think the way how Slap Chop is promoting their product is successful?  At least I think the commercial leaves a lasting image in consumers’ minds.  It will probably be a good topic to talk about with friends and what you see it in stores, you may think “OH!  I heard about this before”

When I watched that commercial one year ago, I kept my eyes on the whole commercial and was so interested.  The developers of this commercial was really creative and was just out of the box compared to its competitors.  I think this promotion idea made a lot of people interested in the product.  Old Spice also made several other commercials that had the similar concept as this original one.  This commercial’s target audience is probably for adults for both women and men.  The actor’s first line was “Hello Ladies”  This line obviously  presented as an opening that attributed for women who are in a relationship already so that they would buy Old Spice products for their men.  This commercial also appeals to men because men would want to have an ideal body like the actor by using Old Spice products.

The promotion side for this commercial was straight forward and was to the point.  Unlike other commercials, this commercial is short and simple.  Although the commercial did not show the price and place but the promotional and product side of the commercial really brought forth its point.  The promotion was creative and made the audience appeal to the product.  From one of the 5C’s: Channel, channel was important as well.  This commercial was shown in movie theatres, tv, facebook, tweeter, youtube and probably other sources as well.  As its target audience are adults, these channels are suitable since most adults will come into contact with those sources.

Please share your thoughts and ideas about this commercial!