Super Bowl ads
Comments(0) Why are super bowl ads so popular? Why do companies use so much money in making their ads for the super bowl? Looking at the statistics: around 111 million viewers in the United States! (http://sports.yahoo.com/nfl/news?slug=ap-superbowl-ratings) That is around 1/3 of the US population watching the super bowl. Of course companies would want to take this advantage and set their commercials at this time to capture most of their target audience. In particular, I love this commercial:
This is the new Volkswagen model’s commercial. It seems to be targetting the audience pretty well. From the commercial, we can see the father playing around with the kid in the end. As it looks to me that they are targeting the fathers in families. I assume that mostly the people who watch the super bowl are men who are already fathers already. This commercial captures pretty much all of its target in the United States.
The general impression I get from my friends about this commercial is how adorable that child in the Darth Vader costume is. I was once like a hardcore Star Wars fan so I liked this commercial. Perhaps, this commercial may possibly appeal to all the Star Wars fans out there. And if moms are watching this commercial at home with their husband, this commercial may appeal to them too if they also find the child adorable.
Think this is a great commercial? Check out more of the 2011’s Super Bowl commercials here: