{"id":23,"date":"2011-01-31T07:02:51","date_gmt":"2011-01-31T15:02:51","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jerrychung\/?p=23"},"modified":"2011-02-09T21:39:02","modified_gmt":"2011-02-10T05:39:02","slug":"ads-everywhere","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jerrychung\/2011\/01\/31\/ads-everywhere\/","title":{"rendered":"Ads Everywhere?"},"content":{"rendered":"<p>This post was inspired by the courtesty of Ting Ting from this blog post:<br \/>\n<a href=\"https:\/\/blogs.ubc.ca\/hoitingtai\/2011\/01\/19\/transit_in_hk\/\">https:\/\/blogs.ubc.ca\/hoitingtai\/2011\/01\/19\/transit_in_hk\/<\/a><\/p>\n<p>I was in Hong Kong for like most of my life and I witnessed how advertisements and promotions were growing in the society. Here are several pictures of the Hong Kong&#8217;s &#8220;Skytrain&#8221; if you want to describe it that way (actually called MTR).<\/p>\n<div id='gallery-1' class='gallery galleryid-23 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.ubc.ca\/jerrychung\/files\/2011\/01\/4100100754_bf21fb36b2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.ubc.ca\/jerrychung\/files\/2011\/01\/4100100754_bf21fb36b2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.ubc.ca\/jerrychung\/files\/2011\/01\/Full-train-McDonald.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.ubc.ca\/jerrychung\/files\/2011\/01\/Full-train-McDonald-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>They try to utilize all their space and available area for advertisements. Since Hong Kong is a really packed city, a lot of people will need to use the train to move to places. Advertising on the train is the most suitable area. This can maximize the amount of exposure for the advertisements.<\/p>\n<p>If we look into the macroenvironment&#8217;s demographics that these advertisements want to target towards, it is quite noticeable that demographics of all sorts of people are available on the MTR.\u00a0 I see that most of the people ranging from kids to elders take the MTR as\u00a0their main mean of transportation.\u00a0 Well actually there are quite a range of people that advertisements on MTR cannot target such as wealthy\/upper class people who ususally have a private car to move around to places.<\/p>\n<p>How about Vancouver?\u00a0 Does Vancouver have this type of advertisements on trains too?\u00a0 Well, yes the skytrain does.\u00a0 Since I&#8217;m from Hong Kong and lived here for a few years, I can make some general comparisons.\u00a0 In Hong Kong, I must say that the advertisements are everywhere in the train station and on\/in trains.\u00a0 For the skytrain here, we still see quite some advertisments here and there but really not as many as Hong Kong trains.\u00a0 If transit makes the space around the train station and in\/on trains, they may earn more money!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post was inspired by the courtesty of Ting Ting from this blog post: https:\/\/blogs.ubc.ca\/hoitingtai\/2011\/01\/19\/transit_in_hk\/ I was in Hong Kong for like most of my life and I witnessed how advertisements and promotions were growing in the society. Here are several pictures of the Hong Kong&#8217;s &#8220;Skytrain&#8221; if you want to describe it that way [&hellip;]<\/p>\n","protected":false},"author":5212,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162296],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","hentry","category-comm296"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/users\/5212"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":36,"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/posts\/23\/revisions\/36"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerrychung\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}