If a big company wants to make profits, market research, analysis and planning are significantly important. Our group uses the concepts from the book and apply to our consumer goods company, Starbucks. We are asked to make marketing analysis and planning for this famous coffee store.
Situation Analysis is our first assignment. We did a lot of company background research, learning Starbuck’s culture and vision, we also analysis the SWOT by comparing Starbucks with some of its competitor such as mc Donald’s and Tim Holton. We also study the whole coffee retailer store industry and conclude the opportunities and threats.
Second assignment is STP Outline. We divided the market into several segments and target customers. Our group works really well together and thanks to that, we receive the marks that we are all satisfied.
Last but not least, third assignment is making a video to present our whole project. We all want to be creative and also be different from groups. We searched and found a way to make cartoon movie which can put our voice in. We all think this is a good idea. We created a screen which is started a call from Mom to her son and he doesn’t want the products Starbucks produce. Then our consulting group appears and use this as a case to recommend our group’s suggestion. We spend a lot of time and effort on it but it is really fun to work with my group mates. I love this group assignment.