Pepsi-Cola Inc. is one of the most famous companies in the world. It is a global food and beverage company. Why is Pepsi so successful? I think the most important reason is its great advertisement.
Firstly, Pepsi hire a lot of famous movie stars or singers to branding itself. Celebrities like Britney spears, Shaquille O’Neal, Shakira, David Beckham, Beyoncé, Nicki Minaj, One Direction appeared in print, in-store, TV, Internet advertising Pepsi Product. Pepsi also divided its business into different regions, like Europe and the UK, Asia , Australia and the US. Pepsi paid local celebrities to advertise for its products. This makes their advertisement more effective.
One Direction – Pepsi commercial ©2012
Pepsi’s advertisements are also very creative and more likely to attract people’s eyes. Here are some examples.
Pepsi “Straw” Advertisement. The Straw in this advertisement seems so thirsty. “Ask for more” is the title for this advertisement.
Another Pepsi “Straws” Advertisement. Everyone knows that Coca-Cola is the biggest competitor against Pepsi. In this picture, the straw on the left refuses to go into the Coca-Cola’s can but the straw on the right is staying comfortably in Pepsi’s can. This promote the idea that Pepsi tastes better than Coca-Cola.
Pepsi “Access” Advertisement
BBDO created a subway poster that has a fully functional headphone jack embedded in it, which plays samples of various exclusive tracks available on its website.
Being in a tense competition against Coca-Cola, Pepsi always has better advertisement than Coca-Cola. To keep this advantage, Pepsi should continue to hire popular celebrities to advertise their products in different market. For instance, using football players like David Beckham to attract more sport enthusiast and singers such as Beyoncé to attract younger generations. Pepsi should also make more innovative advertisement to gain more profits.