{"id":29,"date":"2013-11-27T03:19:32","date_gmt":"2013-11-27T10:19:32","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jerryxu\/?p=29"},"modified":"2013-11-27T05:40:11","modified_gmt":"2013-11-27T12:40:11","slug":"pepsisuccessful-advertising","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jerryxu\/2013\/11\/27\/pepsisuccessful-advertising\/","title":{"rendered":"Pepsi,Successful Advertising"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.lorensworld.com\/wp-content\/uploads\/2012\/12\/vibe-vixen-beyonce-pepsi-campaign-600x264.png\" width=\"600\" height=\"264\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pepsi-Cola Inc. is one of the most famous companies in the world. It is a global food and beverage company. Why is Pepsi so successful? I think the most important reason is its great advertisement.<\/p>\n<p>Firstly, Pepsi hire a lot of famous movie stars or singers to branding itself. Celebrities like Britney spears, Shaquille O\u2019Neal, Shakira, David Beckham, Beyonc\u00e9, Nicki Minaj, One Direction\u00a0 appeared in print, in-store, TV, Internet advertising Pepsi Product. Pepsi also divided its business into different regions, like Europe and the UK, Asia , Australia and the US. Pepsi paid local celebrities to advertise for its products. This makes their advertisement more effective.<\/p>\n<p>One\u00a0Direction\u00a0&#8211; Pepsi commercial \u00a92012<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=QxcerxiSD9o\">watch?v=QxcerxiSD9o<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Pepsi\u2019s advertisements are also very creative and more likely to attract people\u2019s eyes. Here are some examples.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.toxel.com\/wp-content\/uploads\/2008\/07\/pepsiads3.jpg\" width=\"450\" height=\"268\" \/><\/p>\n<p>Pepsi \u201cStraw\u201d Advertisement. The Straw in this advertisement seems so thirsty. \u201cAsk for more\u201d is the title for this advertisement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.toxel.com\/wp-content\/uploads\/2008\/07\/pepsiads4.jpg\" width=\"450\" height=\"266\" \/><\/p>\n<p>Another Pepsi \u201cStraws\u201d Advertisement. Everyone knows that Coca-Cola is the biggest competitor against Pepsi. In this picture, the straw on the left refuses to go into the Coca-Cola\u2019s can but the straw on the right is staying comfortably in Pepsi\u2019s can. This promote the idea that Pepsi tastes better than Coca-Cola.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.toxel.com\/wp-content\/uploads\/2008\/07\/pepsiads8.jpg\" width=\"450\" height=\"295\" \/><\/p>\n<p>Pepsi \u201cAccess\u201d Advertisement<\/p>\n<p>BBDO created a subway poster that has a fully functional headphone jack embedded in it, which plays samples of various exclusive tracks available on its website.<\/p>\n<p>&nbsp;<\/p>\n<p>Being in a tense competition against Coca-Cola, Pepsi always has better advertisement than Coca-Cola. To keep this advantage, Pepsi should continue to hire popular celebrities to advertise their products in different market. For instance, using football players like David Beckham to attract more sport enthusiast and singers such as Beyonc\u00e9 to attract younger generations.\u00a0 Pepsi should also make more innovative advertisement to gain more profits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Pepsi-Cola Inc. is one of the most famous companies in the world. It is a global food and beverage company. Why is Pepsi so successful? I think the most important reason is its great advertisement. Firstly, Pepsi hire a lot of famous movie stars or singers to branding itself. Celebrities like Britney spears, Shaquille [&hellip;]<\/p>\n","protected":false},"author":21280,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/users\/21280"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/posts\/29\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jerryxu\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}