Katya’s post describes iOS 6 users’ great disappointment with Apple’s replacement of the Google Maps with its own “Apple Maps”. The customers are quite upset by the defects and weakness in iOS 6 map rather than surprised by the new features, including turn-by-turn navigation and 3D flyover.

Apple would be better off now if Google Maps was not integrated into previous generations of iphone. Google Maps has already got “into the mind of consumer” and consolidated its role as the leader of the maps market. However, despite the fact that iOS6 maps does have quite a few flaws, it’s positioned as the very top in the market by Apple rather than a follower, which leads to even greater dissatisfaction. As a consequence, Tim Cook, the CEO of Apple, later on apologized for the poor performance of iOS 6 maps to all the users.

Currently, Apple’s priority shoud be improving the quality of its product; in this way, the 3D flyover feature and turn-by-turn navigation function are able to  differentiate iOS 6 maps from the other products. Repositioning the competition is also essential, and Apple has already exposed some of the shortcomings of Google Maps, such as the higher data usage.

Reference:

http://www.androidauthority.com/apple-ios-6-maps-turns-out-disappointing-will-apple-approve-googles-new-maps-submission-soon-116705/

http://www.quickmba.com/marketing/ries-trout/positioning/