{"id":46,"date":"2012-09-30T13:04:04","date_gmt":"2012-09-30T20:04:04","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jessicabarry\/?p=46"},"modified":"2012-11-17T00:25:04","modified_gmt":"2012-11-17T07:25:04","slug":"46","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jessicabarry\/2012\/09\/30\/46\/","title":{"rendered":"Brand loyalty to point of blindness"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.ubc.ca\/elyssaheng\/2012\/09\/27\/taking-a-bite-off-the-apple\/\">Elyssa&#8217;s blog<\/a>\u00a0talks about how Jimmy Kimmel was able to get people to think the iPhone 4s was actually the new iPhone 5. I thought this was an excellent demonstration of brand power and loyalty, and the effect that expectations can have on a product. In this case the power of marketing has a lot to do with the response to the new iPhone. It was people&#8217;s expectations for a faster and more innovative iPhone and their extreme trust in Apple having superior products that let them believe it was the new iPhone. This blog made me consider why I have purchased Apple products over the years and whether the marketing could have impacted my decision as well. I found a <a href=\"http:\/\/labs.vtc.vt.edu\/hnl\/cache\/eurekalert.org.htm\">similar example<\/a>of brand loyalty between Coke and Pepsi. On average most people would say they preferred the taste of Coke.<\/p>\n<div id=\"attachment_99\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blogs.ubc.ca\/jessicabarry\/files\/2012\/09\/coke.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-99\" class=\"size-medium wp-image-99\" title=\"coke\" src=\"https:\/\/blogs.ubc.ca\/jessicabarry\/files\/2012\/09\/coke-300x210.png\" alt=\"\" width=\"300\" height=\"210\" srcset=\"https:\/\/blogs.ubc.ca\/jessicabarry\/files\/2012\/09\/coke-300x210.png 300w, https:\/\/blogs.ubc.ca\/jessicabarry\/files\/2012\/09\/coke.png 420w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-99\" class=\"wp-caption-text\">A meme depicting customer&#8217;s loyalty to Coke.<\/p><\/div>\n<p>However when a blind taste test was conducted between the two products with consumers unaware which cola they were drinking 57% preferred Pepsi. This shows that knowing which cola they were drinking affected the taste, similar to the way knowing or thinking it was the iPhone 5 made it faster and lighter.<\/p>\n<p>Image retrieved from the Ecards website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elyssa&#8217;s blog\u00a0talks about how Jimmy Kimmel was able to get people to think the iPhone 4s was actually the new iPhone 5. I thought this was an excellent demonstration of brand power and loyalty, and the effect that expectations can &hellip; <a href=\"https:\/\/blogs.ubc.ca\/jessicabarry\/2012\/09\/30\/46\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14417,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/users\/14417"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/posts\/46\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jessicabarry\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}