Walmart is one of the most profitable companies and many may be wondering Walmart’s secret to building a strong corporate empire. It appears their growth is due to their high level of customer service. Walmart focuses on the significance of treating their customers courteously as well as offering them the products and services they desire with the intention for their repeat sales. In order to have high customer satisfaction, Walmart focuses on training employees on how to problem solve as well as guiding employees to exercise excellent customer service skills. In order to maintain friendly and enthusiastic employees, Walmart establishes a positive working environment and favorable working conditions because research has confirmed that employees who are treated better by their employers are more likely to perform better at their jobs. Similar to Walmart, we had discussed in class the rapidly growing shoe company known as Zappos. Similar to Walmart, Zappos also focuses on creating a loyal customer base by providing excellent customer service. During training process, Zappos focuses on core values where future employees endure 60 hours of customer-loyalty training. Zappos would offer incentives such as extended medical and dental benefits to further satisfy their employees. This just goes to show that financially strong businesses value the importance of customer satisfaction and that customer satisfaction pays off in the end, as it is a significant contributing factor in making substantial profits for these companies.
Links:http://www.ehow.com/way_5714916_wal_mart-customer-strategies.html
