Jessica Li's Blog

“it’s time to admit that while you may think you own the brands, in truth, the brands own you.” I love how Jenny Zimmermann positions the power of brand in people’s life. These days, when people screen out all those brands while walking down the hallway of a mall, the first thing that comes up […]

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Marketing is all about spreading the words and make others to believe in your product. Therefore, not only do they have to understand you product, they must understand your idea. Put it in another way, if you have a great idea in mind, you must make it into a product or service and commercialize it […]

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