Posted in Uncategorized on Mar 30th, 2012 No Comments »
“it’s time to admit that while you may think you own the brands, in truth, the brands own you.” I love how Jenny Zimmermann positions the power of brand in people’s life. These days, when people screen out all those brands while walking down the hallway of a mall, the first thing that comes up […]
Posted in Uncategorized on Mar 12th, 2012 No Comments »
Marketing is all about spreading the words and make others to believe in your product. Therefore, not only do they have to understand you product, they must understand your idea. Put it in another way, if you have a great idea in mind, you must make it into a product or service and commercialize it […]
Posted in Uncategorized on Feb 1st, 2012 No Comments »
How did Nick succeed in attracting customers? Creating customers’ loyalty? And maintain a superior position in the industry? 1. Business sustainability As Global warming has become a very hot topic these days, all businesses are trying their best in finding ways for business sustainability! To safe the business, safe all their customers, and safe the […]
Posted in Uncategorized on Jan 15th, 2012 No Comments »
Kiip, a game-rewards co. founded by one of our UBC recent grads Brian Wong has focused on how to keep their customer relationships in the first place when initializing the new idea. The CEOs have found that all the advertisements that we’ve seen are all launched in the same way, same focus and it’s boring […]
Posted in Uncategorized on Mar 20th, 2011 No Comments »
In class COMM 299 in the second semester, we were asked to write our resume and cover letter as assignments which I started to really focus and pay serious attention on everything. The most important problem and difficulty I found about my contents in my resume and cover letter is that my experiences are mostly […]
Posted in Uncategorized on Mar 20th, 2011 No Comments »
Since I started my university study in Canada, my oral English was a great difficulty for me. I did not know how to speak qualitatively in class and make an impressive statement. However, one of my friend who came here to Canada about 5 to 6 years until now. She is a very active and […]
Posted in Uncategorized on Dec 2nd, 2010 No Comments »
UK Economy: The Recovery Unemployment in graphics Private sector’s role UK ‘will lose fewer public jobs’ UK recovery is on track – Osborne “The UK’s manufacturing sector grew at its fastest rate for 16 year in November, a closely-watched survey suggests”. UK where mostly focused on the service portion of production before began to increase […]
Posted in Uncategorized on Dec 2nd, 2010 No Comments »
The probe does not imply any wrongdoing by Google Google is facing strong negative publications about their content, competition and trustworthiness. “Complaints by search service providers about unfavorable treatment of their services in Google’s unpaid and sponsored search results coupled with an alleged preferential placement of Google’s own services.” Despite Google denies about the fact, […]
Posted in Uncategorized on Dec 2nd, 2010 No Comments »
PepsiCo said the deal would help it expand in eastern Europe and central Asia “Soft drinks maker PepsiCo has said it is buying a 66% stake in Russian dairy and fruit juice maker Wimm-Bill-Dann for $3.8bn.” Since PepsiCo is a well known soft drink brand worldwide, its reputation will have a large impact on any […]
Posted in Uncategorized on Dec 2nd, 2010 No Comments »
“A presidential panel set up to help trim the US budget deficit has called for steep spending cuts and tax rises.” Panel co-chairmen Alan Simpson and Erskine Bowles devised the recommendations “The proposal would cut defense, social security and other spending, slashing a total of $4.1tn from the budget deficit by 2020.” This is a […]