Some of the most distinguishable brands worn by the young women of Vancouver are the brands of the clothing retailer Artizia. I remember most of the time in highschool, if a girl wore TNA or Talula (brands carried by Aritzia) she was considered to be fashion forward. This store and its brands has had a major impact on the style women strive to pull off today. But any average female consumer as myself knows that the price point of their products are rather high for any ordinary highschool or post secondary student.
Now because of the popularity of the company’s products, other companies have created “knock-offs” of some of their items for a much lower price; sometimes the average consumer may not even be able to tell between the original and the “knock-off.” If this is the case then why are so many women wearing the Aritzia brands when they can actually get something that looks the same or similar for a lot cheaper at almost any other store at the local mall? And I must say I am guilty of being that Aritzia consumer also. The answer to this, Customer Loyalty. Aritzia has gained loyal customers by adding value to their products from how they are presented in store to their packaging when an item is purchased. The company makes customers feel their purchase is special. The sales associates are well trained in customer service and educated about the brands. Also, the store carries a variety of styles to suit any women from the career focused to the active to the sustainably conscious. Aritzia is aware of the diversity of women today and makes sure to capture each style. Not to mention the celebrity sightings in Vancouver of celebrities wearing Aritzia items. So we know products from this store may be a bit expensive but because of their value to us we think whatever and go ahead to make the purchase.