The negotiation of new products requires an abundance of marketing in order to become popular. Anyhow, products that have a world-wide known brand such as Apple can get away with selling their products no matter how expensive they are. Costumers are used to their high quality and believe in their business ethics, they believe that all that Apples offers will be of good quality and a worthy inversion. A business with similar business ethics such as Apple will always investigate new methods of selling and new products to keep the audience interested, setting the stakeholder theory on practice. A business with appropriate business ethics will stay honest to their products and give the most outstanding results they can offer to any consumer. This is why Apple is always the top-selling technological company.
We can analyze how this works with the recent presentation of the innovative iPhone 6s and how people have already reserve or bought it without it being released yet. (MacWorld UK, 2015). Apples tries succeeding with alteration, making the newest and greatest promotions and deals. For example, it recently released a monthly installment plan, however it chose to avoid Canada due to it’s mobile company scarcity and lack of competition. (The Globe and Mail, 2015) Apples business ethics focuses on making the best choices for the costumers, guaranteeing quality and following all standards offered in the business world.
References:
- Allsopp, A. (2015, September 16). Apple unveils iPhone 6S with Rose Gold and 3D Touch. Retrieved September 17, 2015. (http://www.theglobeandmail.com/report-on-business/apples-monthly-instalment-price-plan-for-unlocked-iphones-eludes-canada/article26348243/)
- Dobby, C. (2015, September 13). Apple’s monthly instalment price plan for unlocked iPhones eludes Canada. Retrieved September 17, 2015. (http://www.macworld.co.uk/news/iphone/iphone-6s-release-date-price-pre-order-specs-features-uk-pre-order-rose-gold-3d-touch-contracts-deals-tarrifs-3589633/)
