The Home Depot’s CEO said that the company will not concentrate on building more stores as part of their growth strategies. Instead, they have been making use of the web through online sales which have proven to boost the company’s sales. Such external factor is taken into account by Home Depot as an opportunity in order to cut costs and be more efficient. As Home Depot’s CEO mentioned, since technology is changing, customers expectation also change. Customers would most likely prefer to order online and pickup in-store or just ship, hence the company make such options available in order to live up with customers expectation in order not to lose the market with emerging online supply stores.

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At the same time, Home Depot also creates an application recently for smart devices where buyers can look for the name of the product they are looking for and be directed to the location of where the product is in store. This shows how the Home Depot paid attention to the value proposition as the app is designed to solve the most common question of customers; “Where is it?” as mentioned by the CEO. Hence, this enriches customers’ shopping experience by creating convenience to shop in-store.

Post based on Online Videos:

Why Home Depot’s not building many stores

How tech is changing Home Depot