The ability for companies to market themselves via various modes of technology is very interesting. People are all different and experience things in different ways. I really enjoy videos, and think they have the ability to have a profound impact on the audience if done right. These videos tend to generate discussion between people and offer word-of-mouth marketing.

The Father’s Day ad made by Toyota is one of these examples. It sparks emotion in its audience and allows people to relate with the story. (https://www.youtube.com/results?search_query=toyota+father+daughter+ad) Another example of this type of marketing is the Extra! gum brand. This video was released over a year ago, and still generates conversations. A Thai life insurance company also released a heart-clenching video about a dad and his daughter, called the Silence of Love. Although the company is not recognized in our society, the video still went viral. This demonstrates the power of a meaningful video and the reach a company has with the internet. (https://www.youtube.com/watch?v=qZMX6H6YY1M) This type of marketing is beneficial for companies as they do not need to constantly reach out to customers. It is beneficial for them to post these videos on their social media in order to gain that initial awareness. For example, the company could even resurface the short films during the appropriate times. They could use tools like Hootsuite or Buffer to schedule these posts on the right days. (https://www.youtube.com/watch?v=XLpDiIVX0Wo)