From this article, I learnt that Kraft has developed a fun new Twitter game called “Mac & Jinx” to advertise for their Macaroni & Cheese. This game is based on the old children’s game of Jinx, which is when people say the same thing at the same time. Mac & Jinx is basically the same idea. It monitors those who say “mac and cheese” on Twitter, chooses pairs of them and sends them @ messages. The first to click the link will win 5 free boxes of Mac & Cheese and a t-shirt.
I personally think Mac & Jinx is a smart marketing campaign. It is a great little game – fun and simple – and it adds to the brand’s image of being friendly and approachable. And what’s more, this game is a success because it gets the people to talk about Mac and Cheese on Twitter. Also, the amount of conversation generated by this campaign heightened, which helps to boost the brand image and awareness. And most importantly, this campaign is inexpensive for Kraft! They took advantage of the Twitter that is free. Therefore, advertising nowadays is no longer about budgets, instead, it is a battle of creativity and innovation.