Zappos: Strong Corporate Values?

Indeed, it does have strong corporate values.

In a recent class based on people culture and teams, we discussed about Zappos, a online retail shoe company. The class certainly gave me insight on how a company’s culture could create success and excellent customer relationships.

Zappos not only labels itself as a company, but also a mission. The CEO, Tony Hsieh, has created a happiness culture for his employees and emphasized that it’s not about more than money – it’s about providing employees encouragement and empowerment to be themselves. With core values such as “Build a Positive Team and Family Spirit” and “Be Passionate and Determined”, Zappos goes through an admirable hiring process to determine that employees are motivated by the right factors. Their employees emulate these positive core values into the workplace and their everyday lives.

Their committed customer service is one to take note of. Customers are aware of their user-friendly, optimistic online shopping experience and it translates into the success of the company. As the company culture is its #1 priority, Zappos is definitely making “customers happier, employees happier, and ultimately, investors happier” (Hsieh).

The company genuinely cares for happiness, their hiring process and customer interaction. Perhaps if companies start accompanying some of Zappos’ culture, positive outcomes could appear.

Who wouldn’t work in a place like this?

https://www.youtube.com/watch?v=QJy1slz4evk&feature=player_embedded

Leave a Reply

Your email address will not be published. Required fields are marked *

Spam prevention powered by Akismet