After reading an article on Mashable about the new Esquire Magazine application for Ipad, I simply had to share it.
Essentially, Esquire Magazine has developed an application for the Ipad where users can not only read editions of the magazine, but they can interact with the magazine itself. You can swipe and scroll through articles easily, tap for thumbnails, highlight points, rotate photos to see it from different angles, and (probably my favourite feature) photos come to life and can turn into videos (this reminds me very much of the idea of moving photographs in Harry Potter).
It’s not like your conventional digital magazine that you get on a Kindle where you scroll through page by page. This actually fully integrates its magazine in such a way that users can interact and read it the way that they want to.
Think this new innovation is important to look out for for a few reasons. First, it shows that magazines/print newspapers are adapting to the current trends of the digital/electronic way. Secondly, it opens up a whole new way of marketing print ads to people. In the video demo, you see what would be a normal photo advertisement for an Audi car suddenly come to life and you can hear its engines roar as a video commercial of it plays.
Clearly, electronics/gadgets aren’t making people dumber. Rather, its giving us even more avenues for which to read and explore topics in a way that print ads just don’t offer. Also, its changing the way in which companies can market and reach audiences. Rather than having a static, photo ad. They can allow audiences to tap, enlarge, shrink, move, rotate, change colour of, move, and engage with their advertisements.
Check out a video demo of the new Esquire App being demoed:
(Video is kind of dry, I know. Make sure to check out the article in Mashable though!)