Range Rover is a famous brand under the Land Rover company which has a distinguished goodwill among its consumers. The company is famous for its products’ reliability and outstanding performance. Range Rover represents the upper class luxury four-wheel drive SUV. In chapter 5 we learned that consumer decision process is affected by 4 factors basically. 1 marketing mix 2 psychological factors 3 social factors 4 situational factor These factors explain that in order for a marketing strategy to be effective, the company could consider both internal and external needs of their consumers.
This commercial successfully promotes the series of product’s features. First, it is appealing to the target costumer from their psychological factors. As the an firmly adamant car, it undoubtedly satisfied people’s safety needs in the Maslow’s Hirearchy of Needs. Also, one’s love needs will be achieved by owning an Range Rover car, since it projects an upper class social status.
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