Under today’s economic trend of Globalization, a large international corporation’s market covers a lot of countries in the world. Government regulation varies among countries, therefore, companies should apply different marketing strategies in different market segments. For example, Google was involved in tremendous political troubles with the Chinese government during the last couple years. Because the it repeatedly violated the country’s internet censer ship policy , Google ended up with having to leave this giant market of China. 
In different political environment, companies needs to fully aware and comply with any government legislation before applying one market’s successful experience to another. Fast food and confectionery company such as Macdonald’s and Mars have to be caution for the growing obesity concerns in some counties. Furthermore, The passing of laws regulating the sale of “unhealthy food” have been on the rise especially in the European Union, whose members have set up laws over obesity concerns.
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