{"id":44,"date":"2011-03-30T22:54:30","date_gmt":"2011-03-31T06:54:30","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jiaji\/?p=44"},"modified":"2011-03-30T23:11:56","modified_gmt":"2011-03-31T07:11:56","slug":"analysis-of-the-marketing-environment-for-mars-inc","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jiaji\/2011\/03\/30\/analysis-of-the-marketing-environment-for-mars-inc\/","title":{"rendered":"Analysis of the marketing environment for Mars Inc"},"content":{"rendered":"<p>The company offers a variety of products. Some of its sub brands has \u00a0strong brand images of which is a strength of the company. Consumers from all over the world\u00a0have perception\u00a0for their product as high quality and delicious confectionery. The weakness for company, on the other hand would be that their sub brands are a little scattered. They typically are lacking of connection with the main brand (Mars).<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/jiaji\/files\/2011\/03\/mars_brands.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45\" title=\"mars_brands\" src=\"https:\/\/blogs.ubc.ca\/jiaji\/files\/2011\/03\/mars_brands.png\" alt=\"\" width=\"334\" height=\"175\" srcset=\"https:\/\/blogs.ubc.ca\/jiaji\/files\/2011\/03\/mars_brands.png 334w, https:\/\/blogs.ubc.ca\/jiaji\/files\/2011\/03\/mars_brands-300x157.png 300w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\n<p>The company can try to tie their famous individual products back to its main brand therefore, integrating the brand image to increase the overall awareness of the main brand. For example, they can put the logo &#8220;Mars&#8221; on some\u00a0obvious location on the package of\u00a0their\u00a0popular products. There are a lot of growing potential\u00a0opportunities\u00a0for this\u00a0confectionery\u00a0company as well. We have notice the trend that consumers&#8217;\u00a0preference\u00a0is shifting towards healthier foods. Thus, Mars should design healthier foods to\u00a0satisfy\u00a0this increasing demand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company offers a variety of products. Some of its sub brands has \u00a0strong brand images of which is a strength of the company. Consumers from all over the world\u00a0have perception\u00a0for their product as high quality and delicious confectionery. The weakness for company, on the other hand would be that their sub brands are a [&hellip;]<\/p>\n","protected":false},"author":5505,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/users\/5505"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":8,"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/posts\/44\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jiaji\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}