Lululemon, a company making athletic clothes mainly for yoga and jogging, has a competitive market in North America. The company delivers the concept of health by providing customers with functional as well as stylish clothes, and this is the reason that why lululemon is such popular today.
However, the quality issues of their products have gradually arisen such as sheerness, pilling. Unbelievably, Lululemon’s founder responses to the problem of pilling that “some women’s bodies ‘don’t work’ for their yoga pants”. Personally, it is so hard to understand why a customer is supposed to be fitted to a commodity. Lululemon’s success undoubtedly is because they followed their mission to offer exactly why customers need. This sequence is unreasonable to change regarding this market. Purpose drives a company to success but also can to regression. Taking Zappos as an example, it focuses on the delivery of happiness to buyer, employees and even the society. With this mission, Zappos is perfectly well-developing.
The success of lululemon cannot be denied, and the value the company provided is also visible. However, a profitable company should always be supported by customers, getting into customer minds is essential, but keeping a good reputation into their mind is more important.
Source Link
http://www.theglobeandmail.com/life/the-hot-button/why-lululemon-founder-believes-some-womens-bodies-dont-work-for-their-yoga-pants/article15345965/
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