Rogers is recently looking for a new ad agency to represent their wireless phone services and cable other than Fido and Chatr as digital online advertising. Nowadays, handy devices are more popular, and Internet undoubtedly becomes an essential part of people’s daily life. Rogers now focuses on online advertising and emphasizes on digital is supposed to be wise. The whole market is extremely competitive so far, for the sake of better development, every company should follow the trends and customer behaviors. Furthermore, the number of cable users and newspaper readers is definitely declining, so it is exactly the right time for Rogers to make this decision.
Online adverting enables Rogers to attract more customers, and meanwhile saving cost comparing with printed version. Personally, digital advertising will be the leading trend in the market, the whole market. Technology always leads to revolution; therefore, the changes following the innovation are always needed for every company if they attempt to survive in this competitive world. Take BlackBerry as an example. If a company remains the same, it eventually will be competed by other innovative company no matter how successful it used to be.
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