The emphasis on the different experience of the three most successful automobiles in Japan, along with the description of business strategies they used, gives inspiration for entrepreneurs about how to manage an effective business. Acura, the premium brand of Honda, firstly involved in the competition of automobile market in 1986, and defeated the Italians, Germans and British thanks to the extraordinary engines, luxurious appearance, and economic price. In addition, Toyota’s Lexus and Nissan’s Infiniti in their introductory adopted the similar strategy, which is recognized as providing a relatively low price to compete with those luxury vehicles attached with high price, such as BMW and Mercedes.
However, idealistically and paradoxically, the number of sales of these two brand vehicles lost out to that of Infiniti. After the unexpected failure, it is worth mentioning that the design of Lexus has been enhanced in recent years, and simultaneously, the Lexus has been equipped with superior engines and a series of high quality devices, such as shiny large grille and “garish LED lights” in order to reverse its negative situation and boost its sales. With great efforts made, Lexus has become the most successful automobile among Japanese cars. To conclude, the main reason why Lexus can achieve success in fierce competition is that it differentiates itself from competitors through a focus on providing exceptionally high quality products, innovative design and high-tech devices for customers.
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http://www.canadianbusiness.com/companies-and-industries/how-lexus-won-the-war/
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