Quantity or Quality?

October 14th, 2013 § 0 comments

 

 

Google recently made an announcement that companies are now allowed to use the related information, such as photos, personal information or comments about their companies or belonging products, of adult users on Google Plus or YouTube, or other services provided by Google to advertise. Apparently, this is a new approach for Google to earn money, collecting users’ information to sell ads.

Google chose to focus on the former one while facing the two common questions, “how to make profit” and “what the users want”. Sometimes, especially during this period of a company, it’s hard to balance both. People want more free services, and then Google keeps running “well” based on the some financial support from ads.

As known, this market is becoming badly competitive while thinking of the number of giants and corresponding success. The competition then, to some extent, forces them to earn money for the sake of better development. However, it is understandable but unreasonable sacrifice users’ rights to earn money though Google announced that users have chance to “opt out of being included in the new endorsements”.BUT why Google can’t just let users to opt in rather than opt out, it is obvious that the former on is the way that considers customers first.

 

Source Link:

http://www.theglobeandmail.com/technology/business-technology/now-google-wants-to-use-your-face-to-sell-ads/article14835102/

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