![\"\"](\"http:\/\/demandware.edgesuite.net\/aahl_prd\/on\/demandware.static\/Sites-Lush-Site\/Sites-Lush-Library\/en_US\/v1363212609870\/images\/about\/FRESH%20INGREDIENTS\/FRESH_CocoLotion.jpg\" "\\"Fresh")
<\/a>From:http:\/\/www.lushusa.com\/Fresh-Ingredients\/fresh-ings,en_US,pg.html<\/p><\/div>\n
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Recently, I read an article name” Labeling and Defining\u00a0Ingredients<\/a>”\u00a0from Christine Liang’s blog which impressed me. The\u00a0author\u00a0criticize that Lush is playing around on its\u00a0ingredients\u00a0and labeling. For example, they have loosely define some toxin ingredients and make little on the health risk of consumers when using this product.<\/p>\n Lush is considered as a customers value orientated firm. It has define its brand as the fresh handmade\u00a0cosmetics. Customers can find their fresh and nature cosmetics in Lush with the reasonable prices.<\/p>\n In order to the build their brand, Lush has emphasized that they used all the fresh\u00a0ingredients, buying ethically, green clean and against animal testing. They also build “lushopedia<\/a>” to explain all their ingredients.<\/p>\n Lush want to provide all the positive information to consumers in order to make consumers to buy their products, and they succeed. However, Lush do \u00a0neglect the negative information to consumers. For example, Lush simplify its\u00a0packaging. For example, if you buy a soap from Lush, they just warp without giving any information about the product such as ingredients and usage, because they assume that staffs have explained or consumers can find what they need through their website or booklet. Even though, they did not provide any concern or risk of using their product.<\/p>\n On marketing aspect, we can fully understand that Lush do not want to lose its consumers \u00a0because of those tiny negative information. However, as a consumer, it is fair for us the get the information.<\/p>\n The brand is the equity of a firm. Once consumers cannot trust the brand, the firm will lose its equity. Currently, consumers are still trusting Lush; however, it will hard to predict when an accident appears. Therefore, we encourage Lush to provide more detail information for customers about its products.<\/p>\n <\/p>\n References:<\/p>\n http:\/\/www.lush.ca\/Our-Story\/our-story,en_CA,pg.html<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Recently, I read an article name” Labeling and Defining\u00a0Ingredients”\u00a0from Christine Liang’s blog which impressed me. The\u00a0author\u00a0criticize that Lush is playing around on its\u00a0ingredients\u00a0and labeling. For example, they have loosely define some toxin ingredients and make little on the … Continue reading