Starbucks is undoubtedly one of the most valuable brands around the world.Is is recognized as a fashion ,a casual life style,and it is extremely popular among young generations.In a business canvas,value propositions of a company are acknowledged as “get the job done”,and my analyses of Starbucks are as follows.

Firstly,Starbucks can meet the shared basic need of consumers,which is to refresh them in the early morning or late evening in order to work more effectively and efficiently.Also,to cater the varying needs of different consumer segments,the diversity of products is the ultimate solutions.Starbucks provides with various coffee and other food and drinks including latte,cappuccino,hot chocolate and cakes.Also,it will launch new flavor of Frappuccino to attract more consumers.In terms of the accessibility,Starbucks has coffee shops spreading almost around every busy streets and malls,which make it extremely convenient for consumers to grab a drink after a long exhausted day.Most importantly,Starbucks has established a loyal relationship with consumers by shaping itself as a leading and fashionable brand.Youngsters tend to follow their peers,which means if a person of a group propose to buy a drink in Starbucks,the rest of them will generally follow the shoes even they are not thirsty or tired at all.

In a word,a company can only expand and be a leader in a certain area by knowing exactly what consumers need and fulfilling the specific needs of consumer.