China is acknowledged as a country with a large population and huge market potential.In terms of movies,China has become the largest international market around the world,which draw attentions from many famous movie directors and managers.

One of the most common ways is to hire some Chinese stars to play roles in the movie.In this way,producers can successfully attract a large proportions of movie fans who don’t care about the plot and quality of the movie to buy their tickets just for the performances of their idols.However,it is criticized because some movie producers launch “Chinese special version” of poor quality and production regardless of the feelings of audiences in China just for the short-term profit.Although it did work at first,but later audiences refuse to be tricked by businessman and the reputation and box office earnings of Hollywood movies drop to a great extend.To secure the position in Chinese market,Hollywood producers learn to adjust their way of making movies and cooperate with the authority to introduce more various and high-quality movies into China to cater the different needs of movie lovers.

To seek for long-term profit,it is of great significance to establish a strong and loyal relationship with consumers,and one of the requirement is being honest and not make money by cheating on consumers.When it comes to movie,it is not necessity but a spirit product that can enhance the quality of one’s life.To further fulfill the need of consumers,producers are bound to produce more types of extraordinary movies to expand market shares.