external blog: Milkshake Marketing
supportive link: How to Make People Say”I want your product!”
Both articles have stated clearly that it is important for firms to think about what jobs need to be done when positioning their products. Either “thinking about what customers hire a milkshake to do” or “positioning the outcomes instead of positioning the products” asks firms to think from a customer’s perspective. I agree with the practice of customization because selling products is the process of realizing and solving the problems of customers and finally bringing them gains. Firms should well understand the needs of their customer segments in order to become more profitable.
What’s more, to keep a healthy and lifelong relationship between producers and customers, the latter should also play their parts. They should care more about their true needs. They should understand themselves better. Firms caring more about customers won’t make a difference unless customers also understand what they really want. Firms will never have the chance to truly “crawl into the skin of the customers” if their customers are indifferent and neither side of the relationship gets benefits. In a word, it is the best when firms provide products to solve real problems of the customers who know themselves very well.