Christmas Music in Stores: When Is It Too Early?
It’s true that starting playing Christmas music at a so early time is not necessary at all. Doing so makes customers complain and turns their shopping experience into a disaster. Not just playing Christmas music, sellers tend to fill their stores with different music throughout the year. Personally, I am sometimes annoyed by the loud music because I can’t even hear the assistants talk. So is MUSIC a necessary part? I won’t say that everyone feels irritated, but it’s possible that most of them are indifferent. Shopping in stores with or without music may generate the same result. So why not turn off those music which makes no difference or even anger people? Stores don’t have to stick to this so-called “tradition” if it only incurs higher expenses. Same for advertisements. Overwhelmed by the annoying ads, people complain all the time and hardly ever take a look at them. We often forget what ads are actually for.
To conclude, there’s no such thing as a “must” in business. Actions should be in the pursuit of more profitable sellers as well as happier customers.